"I thought, 'it's true, we don't need passports anymore,'" says Leingruber. Leingruber, who works for the Mozilla Foundation, says the idea for the ID project came to him when he was crossing the border from Canada to the U.S., and a customs official jokingly asked him for his Facebook name instead of his passport. Here's a video from the project's debut in Berlin: (A Google Plus version is also available here.) But he's only just gotten around to finishing the card generator after his project was waylaid by a "cease and desist" letter from Facebook that accused him of trademark infringement for using "Facebook" on the cards and "FB" in his site's domain-hence the use of the more generic "Social Network" in later versions of the cards. Leingruber first demoed the generator at a performance last March, where he actually printed plastic identity cards for visitors at a Berlin art gallery.
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